Technology Disrupts Video Creative
Technology has changed the landscape of video creative, but the talent of the creative team remains the one constant.
Over the years I have seen the video industry shift from video tape based recording and large 30 lb. cameras that captured the images. Today, non-linear editing and high capacity storage have changed everything. DSLR cameras are the standard in video creative and computer based editing systems and software have consolidated the edit suite from multiple devices performing specific functions to a powerful post-production studio into one box that does it all.
The shift has moved video creative from large video crews with a lot of gear to smaller operations that can deliver high quality HD video in a more timely manner. The client has benefitted through reduced costs and improved service and quality, the creative team has benefited from having tools and resources at their disposal that once were only available from large, high cost production studios.
There remains one constant in all of this disruption. The skills of the person operating the camera or editing the video. Expertise will always determine the final product. Understanding the technology and getting the most out of it is in the hands on the creative team, and that will never change.
What are you waiting for? It's time to create that video.
You've thought about it long enough. Now is the time to pull the trigger on creating that video to post on your website or social media.
Your competition is out there and effectively telling their story with a short video they posted on their website and social media. With 80% of all content on the web coming in video form, it's time for you and your organization to take the plunge. Creating a video is far easier than developing textual content, there is no sitting down and putting pen to paper and figuring out your message. We draw the message out in a short interview and take it from there. Your social video gives you the opportunity to introduce yourself to your client before you meet them, helping to build trust and confidence in what you're offering. In addition, you can answer the most common client questions before you ever sit down for a meeting by addressing those concerns in your video. Interested in learning more? Shoot us an email, we'll run you through the process, talk about budget expectations and help make your first video for the web a success.